Part of press release is also part of development! What is the know-how needed to get the media? 【CEDEC 2021】

A press release is an official declaration delivered to members of the information media for the objective of supplying information, creating an official declaration, or making an announcement routed for public release. News release are additionally thought about a key resource, suggesting they are original informants for information. A press release is commonly made up of nine structural aspects, consisting of a headline, dateline, intro, body, as well as various other components. Press launches are commonly supplied to information media online, prepared to use, as well as frequently based on do not use in the past time, understood as a news embargo. A special example of a press release is a communiqué (), which is a short report or statement launched by a public firm. A communiqué is commonly released after a top-level meeting of worldwide leaders. Making use of press release product can benefit media firms since they aid lower prices and boost the amount of product a media company can outcome in a specific quantity of time. Due to the product being pre-packaged, press releases save journalists time, not just in writing a tale, however also the moment and cash it would certainly have required to record the information firsthand.Although using a press release can thus save an information electrical outlet money and time, it constricts the style as well as design of its content. Furthermore, press releases agree with towards the organization that commissioned them, framing the subject according to its preferred criteria. In the digital age, consumers intend to obtain their information quickly, bringing regarding pressure on the news media to output as much product as possible. This might cause news media firms to heavily depend on press launches to create stories.

From August 24 to 26, 2012, the largest game conference CEDEC2021 in Japan was held online. In this article, it tends to be familiar with the development alone, and the session for the first time writing! Write your own game title press release report.

The road was a single game media in multiple game media, and while writing an interview article such as an interview articles, I am a member of the handhirahiko, a single-medium-sized individual indie game maker. Mr. Koho enjoys small-scale development such as indie games, coterie and student circles, and while enjoying the joy of releasing creative by their own hand, I made it, but how do you make this game It would be nice if it's a way that it will be overwhelmed.

It is normal to send a press release to medium-sized and large-scale development, but in a small site, there is no one who has no know-how about press release in the company or team ... is also unusual there is no. Mr. Koho does not have to beat the press release for people in such an environment, but it is easy to get the echo, so it can be made with one part of development, as it can be made by themselves. I think it is good.

Once, I found a fun game in Steam and introduced it as an article in the media, and I said that I got a certain echo from readers. Did beepers in Japan did not have the press release and SNS, so I would like to cover the interview, and I would like to have a good deal and pleasure with surprise and pleasure that Koho has picked up with media and increased sales. It is said that it was welcome. At that time, It's not so, it's not so, you should try to find out a funny game of you. Yes.

# Why blow up press release

Press release strikes when you want the user to cause some action. For example, I want you to come to the official site, I want you to look at the movie and PV, I want you to play the trial version, please make a reservation .... Nice.

If such a goal is set, it will be clear that it should be prepared in advance, such as official sites, SNS accounts, play videos, trial version, and access means to them (URL or official of official site) in the release You can be aware that you need to enter the SNS account name).

And it is not appropriate to request a number of actions in a single press release, and it is important to make multiple times depending on the purpose. Koho gave the following as an example of the timing to hit the release.

• First announcement of title

• Notification of release date

• Publishing Platform Page and Official Site

• Delivery start / announcement of trial version

• Release date on the day

• Other information

Conversely, as an element that is difficult to pick up in the media,

• Minor site update information

• Release too incorporating content overall

• There is no picture element material such as screen shot of game and image of character

• Contact information for person in charge is not written

And so on. In addition, if you wish to post a paper medium such as a magazine instead of a web medium, you should also consider the resolution of the picture element.

# Specific Writing of Press Release

Next, the specific writing of the press release was introduced. Claji says, It does not require special knowledge of how to write the newspaper. In particular

1. Overview

2. Brief introduction of the game

3. Process of details and development of game contents

4. Product information

5. Your company information

6. Press Kit Details, Access Means

It was desirable to consist of. Let's introduce each item concretely.

1: Overview

Put 4W (Who, When, WHERE, WHAT) and summarize briefly.

# # 2: Brish brief introduction

Introducing the game contents with 5W with WHY (Game's purpose) added to the above 4W. The genre also specifies here.

# # # 3: Details of the game content

Specify the uniqueness and sales point in comparison with the same genre title with other companies. In addition, when touching the system that can be in the second half of the game, etc., ■ ■ ■ ● ● ● ● ● ●] Write details such as ▲ (the specific name of the vehicle) Instead of saying, If you continue your adventure, you will not lose the fun when you're looking forward to seeing details, such as the details of flying in the sky, and the technique called ...

# # 4: Product information

The official name of the game, the manufacturer's name, price (if it is undecided, the price is determined), the official site URL, the official SNS account name, the developer name, the number of stages, the maximum number of players, and the like.

# # # 5: Your company information

Specify the contacts of the press personnel. It is also effective to add the URL of our official site and the official SNS account name, and the title released so far. The past results may be used for article names, such as the release information of the new title, as well as ■ ■ ■ ■ ■ ■ ■ ■ ■.

# # # 6: Press Kit

Address Kit breakdown and use (for example, prohibited use other than the purpose of publishing and introducing this release). If you want to upload the press kit onto the Internet, also specify the access means.

It was also introduced how to send the completed press release. The website of each media is mostly sent to the send destination of the press release, so it sends it from there. Of course, PC (or smartphone) information is mainly, but sometimes send a PC game (or smartphone game), and sometimes it also sends to adjacent media Means.

I think that press release is also good to be regarded as part of the game development from now on. However, the release itself needs to be written in that case. Not only the game industry but also BTOC, I think that the press release of other industries is also very helpful. Talk and summarize the lecture.

Finally, we will introduce questions and answers from the listener held after the lecture.

Q. Do you need to change the contents of the release for each media that sends a release?

A. There is no need to change. However, there is also a media that lists the press release in the original item, so it is also good to write details when sending to such media.

Q. Is there any tips for publishing a release?

A. It is an extreme example, but if the schedule of a large event such as release of release and Tokyo Game Show, E3, GameScom, most media will give priority to that. There is also such an external factor, so it is important to remember multiple releases according to the opportunity.

Q. What is the file format is good

A. I think that there is no one without this. However, the body information (information that does not differ depending on the media etc.) may be a collection that can be copied and pasted.