Nexon 'Hit 2' exotic experiment… 'Influencer Marketing' internalization
[Moon Young-soo Moon Young-soo] Nexon's anticipated in the second half of the year, 'Hit 2', has a streamer sponsorship function as its own system. In line with the launch of the new work, marketing that mobilizes a number of streamers is essential, and it is paying attention to how much this feature will contribute to the hit 2 hit. According to the game industry on the 11th, Nexon (CEO Lee Jung-heon) released a commentary director of the commentary director of the development story of Hit 2 on the 7th. In the video, the company introduced the Streamer Sponsorship System. Streamer sponsorship system is a function in which a user pre-specify the streamer that he supports and automatically delivers some of the amount to the streamer when purchasing a product. Sponsorship through Internet broadcasting platforms such as YouTube, African TV, and Twitch requires a separate cost, but in the case of Hit 2, it is possible to support streamers who support only by purchasing prod...