Nexon 'Hit 2' exotic experiment… 'Influencer Marketing' internalization

[Moon Young-soo Moon Young-soo] Nexon's anticipated in the second half of the year, 'Hit 2', has a streamer sponsorship function as its own system. In line with the launch of the new work, marketing that mobilizes a number of streamers is essential, and it is paying attention to how much this feature will contribute to the hit 2 hit.

According to the game industry on the 11th, Nexon (CEO Lee Jung-heon) released a commentary director of the commentary director of the development story of Hit 2 on the 7th. In the video, the company introduced the Streamer Sponsorship System.

Streamer sponsorship system is a function in which a user pre-specify the streamer that he supports and automatically delivers some of the amount to the streamer when purchasing a product. Sponsorship through Internet broadcasting platforms such as YouTube, African TV, and Twitch requires a separate cost, but in the case of Hit 2, it is possible to support streamers who support only by purchasing products in-game.

In the case of the hit 2 streamer, Nexon is not a way of signing up. If a streamer with a minimum qualification requirement apply for participation, it will be registered in the sponsorship system after a simple review.

Nexon introduced this feature with the intention of supporting and actually helping streamers who play the end content by playing the end content, such as the Siege War.

Park Young-sik, Nexon Games PD, who is developing a hit 2, said, We acknowledged the contribution of the streamer that allows users to experience siege that is difficult to participate in the MMORPG genre. I hope you have a chance.

Hit 2 is the first to install these sponsorship functions within the game of large-scale multi-entertainment role performing games (MMORPG) in Korea. Epic Games, which serves Fortnite, provided the ability to sponsor the Fortnite Streamer he chose when he used in 2018. If Nexon's first attempted streamer sponsorship system settles, similar attempts are likely to continue.

In the meantime, the game industry has been focusing on the so-called 'influencer marketing' that introduces its new work to the public by signing a marketing contract with a number of famous streamers in line with the launch of the new work. This is to form a 'tremendous sense' with recognized streamers.

Nexon seems to continue to internalize these influencer marketing to continue to produce video issues and lay the foundation for streamers to sit in Heat 2. In fact, the existing influencer marketing has shown a decrease in video content numbers, such as streamers moving to other new works if the contract period ends or the topic is less than a period of time.

The controversy over equity in influencer marketing is also expected to be resolved. In other games, streamers, which have been supported by the company, have been controversial in the game, which is easier to foster characters in the game and gain an edge in large-scale battles including siege warfare. It is pointed out that the equity between the general gamers who need to foster the character without any assistance and the assistance is not correct.

The company said, I will talk about the specific way of sponsorship system later.

Meanwhile, Hit 2 is an MMORPG that contains the emotion of the original 'Hit'. It is characterized by the release of the siege, which is the end-contents of the core content and the war between guilds. Park Yong-hyun, CEO of Nexon Games, said, We have been constantly thinking about good operations and services.